Search engine marketing and Search engine optimisation are powerful tools for driving customers to your website. Google Adwords takes this to another level, allowing you to provide targeted ads to anyone searching the Internet for the products and services you offer.

Search engine optimisation

Search engine optimisation is a way to make your website more visible to search engines, such as Google and Yahoo, that casual web surfers use to find the products and services they are looking for. When searching for products, users enter words and phrases into search engines. Search engine optimisation ensures that the most commonly used phrases are highly visible on your website, making it easier for potential customers to find you.

Search engine marketing
Search engine marketing uses knowledge of keywords to market your site to customers. One way to do this is through Google Adwords. Google Adwords is a system that allows site owners to construct brief, targeted ads that will appear on Google search engine results in a prominent location. When a potential customer enters a phrase relevant to your product or service, Google places your ad on the search engine result page. If the customer then clicks on your ad, you pay Google for the click.

Another way to approach Google Adwords is to pay for impression, which means you pay for each time your ad appears, rather than for each time a user clicks on it. Google sets the price for clicks based on the popularity of individual keywords, so if your keyword is likely to appear more often, you will probably pay more per click or per impression. Extremely popular keywords can be very expensive. Google also limits what keywords you can use, so if keywords are too general or, conversely, too specific, you will probably not be able to use them.

Search engine marketing has become very popular, with many online businesses using it as a major way to drive traffic to their sites. Making Google Adwords work for you can be a process of trial and error, but it is also a powerful tool to make customers aware of your products, and to increase your hits and your company profits.

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